Posted on August 23, 2012 by nishajp
As we all know it’s important to remember that companies must always market their businesses, gather new clients, and maintain client relationships. This should be done with a strategic marriage of both email and print marketing.We have covered email marketing and tactics in previous blogs, so today we are focusing on print products. Below are 5 ways you can use print products to help build your brand.
- Make sure that all your social media information is on your print products. Include your social networking information, such as your Facebook and LinkedIn information as often as possible. The more ways people connect with your business, the better.
- Send marketing postcards out regularly, at least once per month. Make sure that you use different postcards each time because if people keep getting the same card they are most likely to throw it away without reading it.
- Put your logo on every single thing that you can. This especially holds true for trade shows. Your logo is your brand and it’s important that people see it regularly. Have it on everything from banners, to brochures, to the swag you give away.
- Print out different types of business cards. In addition to traditional business cards, try incorporating magnet business cards and folded business cards. Implementing those ideas will definitely make you stand out from the rest of your competitors.
- Change up your look! Print a few different designs for your business cards that all fit within your brand guidelines. And also, make sure the postcards you send out look different but still represent your brand. For example, you can keep the same layout, look and feel, but then change the color scheme. This way people will still know it’s your company, but read it because they are getting something new.
What other ways do you use print products to build your brand?
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Filed under: Printing | Tagged: brand building tactics, building brands, company branding, corporate branding, marketing tactics, marketing with print, print products, trade show, using print to build company brands | Leave a comment »
Posted on July 26, 2012 by nishajp
We have client ask us all the time if they should or shouldn’t use direct mail. The answer is subjective depending on their target audience and what they want to accomplish. In most cases direct mail gets seen as junk mail when there is no targeting and the messaging is general. Direct mail definitely has its advantages and disadvantages. Below are a list that will help you decide if direct mail is right for your marketing efforts:
Advantages of Direct Mail:
- People are so busy with online forms of marketing that they are leaving print behind. Sending a direct mail offer can definitely set you apart from your competitors and may have a better chance of grabbing your recipient’s attention.
- You have the room to engage the customer, create an offer and to tell them what to do next. A sales letter can be longer than just a page long.
- People feel more comfortable when they actually have something to touch in hand. This can help win your customers trust a little quicker.
- You can incorporate QR codes and market your social media platforms that you are active on.
- Use can use returned mail to clean your database and ensure it is all up to date.
Disadvantages of Direct Mail:
- Postage prices can make your mailings costly.
- Direct mail can be viewed an not environmentally friendly, so be sure to use recycled paper and let your target audience know what you’re doing to be environmentally friendly.
- Direct mail pieces can get lost in the mail your recipient receives and get thrown away without being seen.
As with any form of marketing there are negatives and positives. It’s best that you do detailed research and see what makes the most sense for your target audience. Do they spend most of their time online and traveling or are they in their offices the majority of the week? Are they tech savvy or not? These are the types of questions that will help you figure out what the best marketing channels are for your company.
How helpful did you find this article?
Photo courtesy of flickr
Filed under: Direct Mail | Tagged: advantages of direct mail, b2b direct mail, B2B Marketing, direct mail, marketing in the print industry, marketing solutions, Print Industry, print industry direct mail | Leave a comment »
Posted on June 28, 2012 by nishajp
The way we communicate with customers is definitely shifting. Companies that previously relied on the phone to provide customer support are now looking into new outlets that are more cost-effective such as online chatting. More websites have little boxes where you can type a question and be directly connected with a customer service rep within a few seconds. If your company is thinking about offering this type of customer service you will need to learn some new customer service tactics. Online customer service, if not managed carefully, can confuse customers and cause a lot of stress for your internal team. The fact that you are now setting expectations that a customer can reach you at all times will definitely make a shift in how your business is run. Below are some tips to help you get started and learn how to speak with your customers online.
- Simplify information. When people usually read online they only scan the copy for keywords. When presenting solutions, only type out a few at a time so the reader doesn’t miss anything that your write.
- The tone you use during your online conversations should match your brand’s tone as well. And also make sure that you personalize your messages by addressing the person by their name.
- Make sure to be grammatically correct. Even though you are chatting online avoid using clichés or abbreviations that everyone may not understand. Even though this is a less formal way of communication, it’s still necessary to keep it business professional.
- Check for grammatical errors before hitting the send button. Make sure everything is punctuated correctly and that there are no spelling errors.
- Save your smart comments for later. People cannot see facial expressions or hear tons via online chatting so things can easily be interpreted the wrong way. Be straightforward with what you are trying to say to avoid any misunderstandings.
What other tips would you add to this list for online chatting for customer service?
Photo courtesy of flickr
Filed under: Commercial Printing | Tagged: b2b customer service, b2b online customer service, online customer engagement, online customer service, tactics for online customer service | 1 Comment »