- Thinking about Social Media the same way you think about Traditional Media. Social Media is anything but Traditional. If you’re going to stay stuck in the 20th century, you’ll soon be left behind.
- Trying to be all things to all people. Social Media is about a conversation with a targeted segment. If you try to talk about everything, you’ll end up talking about nothing.
- Focusing on quantity instead of quality. We chuckle at the people on Twitter who brag about their number of followers. It’s not about the number of followers, it’s about the quality of the connections you make.
- Sitting on the sidelines. As Ruby Gottlieb of Horizon Media once said, “You can’t understand Social Media unless you use Social Media.” (Actually, we’re not sure Ruby said that — it may have been one of her employees. But we’re going to give her credit anyway.)
- Trying to be a perfectionist. Don’t be afraid to visit, post and contribute often. You’re not writing a Churchillian or Obamian speech, you’re having a conversation. Conversations include stammers, bad grammar and the occasional hiccup.
- Expecting miracles overnight. We’ve all heard about YouTube success stories, but those are like hitting the lottery. A successful Social Media strategy accepts the fact that it’ll require a lot of hard work and labor and that the results will be slow, but consistent.
Filed under: Marketing, Social Media, Social Networks, Web 2.0 | Tagged: Social Media, Web 2.0
