Posted on May 22, 2009 by JP
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has several dramatic statements. For example, [...]
Filed under: Branding, Commercial Printing, Direct Mail, Document Services, Email Marketing, Integrated Marketing, Marketing, Marketing Services, Printing, advertising | 1 Comment »
Posted on May 17, 2009 by JP
The requirement of print buyers to use pre-qualified printers before they are able to work with them has increased from 31% to 54% based on a survey done by PrintBuyeronline.com and published in a recent article by Printing Impressions magazine. The process of prequalification entails several steps beyond Price Competitiveness including: verification of service level [...]
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Posted on May 8, 2009 by JP
The US Postal Service is taking steps to build volume in its recently announced “Summer Sale.” This plan will offer a 30% rebate on mail put in the system from July 1 through September 2009 that is over a specific threshold mailed in the same period during the prior year. Approximately 3200 mailers are eligible for the [...]
Filed under: Branding, Direct Mail, Marketing, Marketing Services, Printing, advertising | 2 Comments »
Posted on May 6, 2009 by JP
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales [...]
Filed under: Branding, Commercial Printing, Direct Mail, Marketing, Printing, advertising | 2 Comments »
