The US Postal Service is taking steps to build volume in its recently announced “Summer Sale.” This plan will offer a 30% rebate on mail put in the system from July 1 through September 2009 that is over a specific threshold mailed in the same period during the prior year.
Approximately 3200 mailers are eligible for the rebates, accounting for 75% of Standard Mail volume. These mailers will receive letters of eligibility as well as their individual thresholds as determined by USPS data systems.
If mailers did not receive eligibility letters but think they qualify, they may appeal to the USPS. If they do not agree with the assigned threshold, they also may appeal.
Enrollment in this program will be handled over the Web via a site to be announced to eligible mailers. Deadline is on or before July 1, 2009.
Undoubtedly, you may have questions to be answered or need additional information. On Monday May 11 at 12:30 EDT, the DMA will host a virtual seminar featuring Tom Foti, USPS Manager for Marketing Mail, who will discuss the Summer Sale in detail and answer your questions. The Print Council is a sponsor of this seminar, along with eight other associations and related organizations.
To register for the DMA seminar, please go to this DMA site link.
Filed under: Branding, Direct Mail, Marketing, Marketing Services, Printing, advertising
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