Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has several dramatic statements. For example, [...]
Filed under: Branding, Commercial Printing, Direct Mail, Document Services, Email Marketing, Integrated Marketing, Marketing, Marketing Services, Printing, advertising | 1 Comment »
