Burdened Printers Make List of 10 Most Bankruptcy-Prone Industries

Posted on July 9, 2009 by JP

The good news, if it is good news, is that the printing industry is at the bottom of the list, but it’s dodgy company to be in: the 10 types of private businesses that are most likely to file for bankruptcy in the coming months. The list was compiled by Sageworks, a research firm that [...]

Filed under: Branding, Business Forms, Commercial Printing, Direct Mail, Document Services, Email Marketing, Marketing, Marketing Services, Printing, advertising | 4 Comments »

Short-Term Strategies Challenge Marketers

Posted on July 6, 2009 by JP

Spending during a downturn has always been a struggle between marketers’ angels and demons. On one shoulder the angel of brand equity, market share, and long-term strategy whispers “spend.” On the other shoulder the demon of immediate sales, short-term gain, and budget stretching whispers “cut back.” These days the short-term demon is winning, but the [...]

Filed under: Branding, Commercial Printing, Direct Mail, Email Marketing, Marketing, Marketing Services, Social Media, Web 2.0, advertising | Leave a Comment »

  • PrintJunkie


    Visit printjunkie.net

  • Twitter

  • Bookmark and Share

  • Wise Categories

  • Wise Archives