Online bright spot as total media continues to fall off
US online advertising spending is set to drop this year for the first time since 2002. eMarketer estimates online ad spending will be down 4.6% this year. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. Read More
Filed under: Branding, Integrated Marketing, Marketing, advertising
