DMA Marketing News What They ThinkNovember 2009 commercial printing shipments were $7.38 billion, down -8% compared to 2008. This was a lesser decline than the average for 2009, which has been -10% difference on a year-to-year basis. It was the first November to be below $8 billion since 2003. Dr. Joe Webb, director of WhatTheyThink’s Economics and Research Center, said [...]
Filed under: Branding, Commercial Printing, Direct Mail, Printing, advertising | Leave a Comment »
Magazine rate-card-reported advertising revenue for full-year 2009 closed at $19,450,949,762, posting a 18.1% decline against the previous year, according to Publishers Information Bureau (PIB). A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6% compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a [...]
Filed under: advertising | Leave a Comment »
