DMA Marketing News What They ThinkThe QR code, or quick response code, is simply a two-dimensional bar code that came into being in 1994 and found a large audience in Japan. Stateside, however, QR codes — while clever for tying real-world objects to online content — have always remained on the outskirts of public awareness. Nonetheless, we’ve seen QR codes [...]
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The requirement of print buyers to use pre-qualified printers before they are able to work with them has increased from 31% to 54% based on a survey done by PrintBuyeronline.com and published in a recent article by Printing Impressions magazine. The process of prequalification entails several steps beyond Price Competitiveness including: verification of service level [...]
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The economy is rightfully on the word choice of everyone’s minds these days. At the recent Argyle CMO Leadership Forum in NY, most of the panel discussions and networking chats revolved around keeping a keen eye on budgets and spending. The scene wasn’t all doom and gloom, however. There is still a lot of optimism [...]
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